Inspired by “elegance, ice, and individuality”, the new bottles are squarer and taller as well as heavier and rough in texture.

In addition, the design has darker colors with more blue, silver, and white, with dark blue colors around the neck label to “bring consumer attention firmly onto the bottle”.

Targeted at the on- and off-trade, the bottle will be replacing Snow Queen’s round frosted bottle design.

Additional focus has also been given to the cork and closure of the bottle to add the “last layer of luxury” to the product. In 2016, the brand moved its production site from Kazakhstan to Western Europe.

Roman Park, director of Ellustria, Snow Queen’s new brand management company, said: “To maintain its heritage of quality, Snow Queen has moved its production site to France. It's velvety smooth and light vodka is now based on EU-farmed organic wheat.

“Improved packaging shows that Snow Queen is a prestigious and luxurious brand inside and out, embellishing the bar of every vodka connoisseur.”

Tastings notes include a ‘grainy’ noise, ‘slightly peppery, yet very soft’ with a ‘smooth, long creamy finish’.

Read more at source: The Spirits Business