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Dewar’s wins 18 medals in prestigious International Spirits Challenge

Bacardi has won 18 medals in the International Spirits Challenge (ISC) 2017 across its portfolio of Dewar’s blends and single malts.

12/05/2017

Bacardi has won 18 medals in the International Spirits Challenge (ISC) 2017 across its portfolio of Dewar’s blends and single malts.

The well-respected ISC spirits competition is based on an independent judging process. Now in its 22ndyear, the ISC said it received more than 1,300 entries from nearly 70 countries.

Bacardi Global Travel Retail Managing Director Mike Birch said the majority of the winning Dewar’s Scotch whiskey variants were available in global travel retail.

“We’re delighted with this significant achievement for Dewar’s, given the status and industry respect for ISC medals,” he commented.

“We recognize the importance of age statements as a key purchase motivator for whiskey consumers right across the globe, especially for ‘second stage luxury shoppers’ from emerging markets. With the steady rise of sophisticated Chinese and Indian travelers, we are increasingly selling to new whiskey connoisseurs and collectors from these countries – and they are absolutely driven by discoveries of aged whiskeys with robust brand intrinsics.”

The full list of Bacardi ISC 2017 medals is as follows:

Dewar’s 18-Year-Old Gold

Dewar’s 30 Year Old Ne Plus Ultra Gold

Aberfeldy 21-Year-Old Gold

Aultmore 18-Year-Old Gold

Dewar’s White Label Silver

Dewar’s 12-Year-Old Silver

Dewar’s 15-Year-Old Silver

Dewar’s Signature Silver

William Lawson’s 13-Year-Old Silver

Aberfeldy 12-Year-Old Silver

Aberfeldy 18-Year-Old Silver

Craigellachie 17-Year-Old Silver

Craigellachie 23-Year-Old Silver

Aultmore 12-Year-Old Silver

Royal Brackla 12-Year-Old Silver

Read More at source: Moodie Davitt Report

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